Monthly Support helps us increase outreach
Why are we doing this?
Our goal is to increase outreach for artists.. increase their opportunities to get a “leg up” in the exhibitional world and to increase Artist- to- Public interactions. In examining this project, the Business Disctrict of Bowness was selected for two reasons- First, in order to enhance public visitation to the area and local business’ and second.. as a means to increase security of the exhibitions (greater through traffic = decreased opportunities for *nefarious* activities). So, an important ancillary aspect became support for the local business communty through increased public visitation.
We will be promoting the exhibition through any and every means possible throughout the city of Calgary in order to maximize attendance at Art Walks as well as throughout the exhibition cycle.
The Scavenger Hunt..
A great way to increase traffic is with a scavenger hunt (of sorts). The rules are being configured right now but the basic concept is- GIVEAWAYS for INTERACTION and POSTING! Basically- incentivize interactivity and social media outreach.. people come, check out the art.. grab SELFIES with the galleries and POST about it. Random selection provides winners and each winner gets one or another FREEBIE.
Do you want to DONATE something for a GIVEAWAY???
Our Newsletter
It’s one thing to HAVE an exhibit.. we need to TELL people about it! So, our goal is to produce advertising collateral that will PUSH people to BOWNESS.. and part of that is a DIGITAL NEWSLETTER complete with linked banners.
The cool things about this Digital Newsletter
| • QR Code Scan and Get!! See the code? Scan it.. get the newsletter on your device.. any device.. complete with active hyperlinks! • Since most people will be viewing it on CONNECTED DEVICES… we’ll be adding embeded video soon. • NO paper waste.. this also means a shorter kill dates (advertising deadline cut off times). |
Your Sponsorship
Your sponsorship of this project means that we can do the things that are needed to maximize artist interactivity….
Artists will PUSH audience to visitation..
we bring the artists in for exhibition